When choosing a spouse in China, people focus only on objective conditions such as a woman’s appearance, income, household registration and job. Under these criteria, women lose their individuality and become more like objects, a process known as objectification.
Wife Market questions the value of marriage in China, analogising choosing a wife to supermarket shopping through satirical and hilarious visual language and narrative. The project consists of a series of promotional advertisements and product designs that show the commodification and objectification of women.
The project aims to prompt viewers to rethink the objectification of women in choosing a wife, and to redefine what marriage means to women and the role of women in marriage.
Wife Market questions the value of marriage in China, analogising choosing a wife to supermarket shopping through satirical and hilarious visual language and narrative. The project consists of a series of promotional advertisements and product designs that show the commodification and objectification of women.