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Nowadays, fast fashion has formed a trend of meaningless over-consumption, and the rapidly changing trends make consumers ignore the meaning behind a piece of clothing.
The hangtag can be the medium that connects consumers and garments. Therefore, this project wants to add a QR code to the hangtag to connect the clothing with more detailed information in the website, so that customers can understand the valuable artisanal skills and design concepts behind the clothing when they first touch the clothing, so as to make the clothing and the brand image more fulfilling, and at the same time, increase the transparency of the brand and the customer’s loyalty to the brand, and cultivate the customer’s awareness of the “make every purchase have meaning”, so as to promote the development of sustainable fashion.
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Let the hangtag and website be the medium of communication with the consumer so that craftsmanship, hand skills and design concepts become the reason for the consumer to buy the garment.