In China, with consumerism and young people’s excessive pursuit of romance, young people objectify love: the value of a gift is used to measure the extent to which a person loves another person, creating a situation where love is “materialised”.
This project, by way of speculative design, envisages that in the future 2050, under the prevalence of the romantic economy, people’s minds have completely equated material things with love. The opening of a Romantic Supermarket will fulfil all people’s fantasies of love with the products sold in the supermarket.
The supermarket is divided into 4 areas
10 % love, 30 % love, 50 % love, 80 % love, refers to the different degree of love corresponds to a different degree of price (value) of goods, such as 10%, this kind of people they do not need expensive price of goods to prove their status in love and identity, need to provide gifts to the value of love is a symbol of love or romance can be. (The categorisation of items is explained in detail in the brochure of the Romance Supermarket).
The supermarket app is designed to mimic the real-life phenomenon of consumerism, where people are becoming more and more competitive.
The project aims to let people feel how people are influenced by consumerism through the Romantic Supermarket, which leads to the phenomenon of objectification of love, and hopefully to avoid the phenomenon of objectification of love.
