Kairos (Final Major Project)
An exploration into how memories are recalled, a letter to my childhood self. An AR Photobook that triggers animations reminiscing my younger days. Accompanied by a journal with pictures and diary entries.
Back2You (teammates: Miruna Robu and Alice Torres)
We believe that taking a step back to reconnect is valuable. It’s often difficult to bring up serious topics, and even then it can be hard to speak up but people just need to be in a quiet environment with the right tools. Our solution is an immersive connective experience: A deck of conversation prompt questions to guide a deep and meaningful conversation, paired with an origami crafting activity.
Most Wanted: Jane Fonda (teammate: Alex Lok)
A photography-based brief that tells the story of Jane Fonda’s arrest.
D&AD: Stories Worth Sharing
A response to Disney’s D&AD brief in 2021, this campaign was centred around the idea that stories come alive when they are shared and watched together. In the height of the pandemic, this campaign highlights a Disney+ feature ‘GroupWatch’ through the use of owned social media and out-of-home advertising.
